MOBILE
Numerous studies have revealed that the brand preferences of train commuters are influenced in meaningful ways by platform advertising. To study the dynamics of train commuting and its affect on rail advertising, CMC Advertising launched a long-term insight program, Mumbai on the Move, which aims to uncover the mind and mood of Mumbai commuters that pass through stations on the Central, Western and Harbor lines. A combination of an online survey, eye-tracking and new-age technology is used to arrive at actionable insights that contribute towards CMC Advertising planning efforts, and also helps CMC gauge the effect of different kinds of platform advertising on commuters. The study showed that on an average 11.9 minutes is spent on rail platforms by the average commuter daily, with 21 per cent of that time spent on looking at platform ads. Brand preference grows 9 per cent after just three minutes of ad exposure on the railway platforms.
Train advertising and Branding is a perfect way to attract the commuters on the go, who are using Mumbai locals and railway stations on a daily basis. Such a large gathering of audience is otherwise very hard to get. Train advertising is very hard to avoid as one cannot stop oneself from seeing these clearly visible, attractive displays meant to absorb attention. They can be used to target of lakhs of travelers commuting to and from Mumbai City every day on local trains.
Train advertising and Branding is a perfect way to attract the commuters on the go, who are using Mumbai locals and railway stations on a daily basis. Such a large gathering of audience is otherwise very hard to get. Train advertising is very hard to avoid as one cannot stop oneself from seeing these clearly visible, attractive displays meant to absorb attention. They can be used to target of lakhs of travelers commuting to and from Mumbai City every day on local trains
Train advertising and Branding is a perfect way to attract the commuters on the go, who are using Mumbai locals and railway stations on a daily basis. Such a large gathering of audience is otherwise very hard to get. Train advertising is very hard to avoid as one cannot stop oneself from seeing these clearly visible, attractive displays meant to absorb attention. They can be used to target of lakhs of travelers commuting to and from Mumbai City every day on local trains
Train advertising and Branding is a perfect way to attract the commuters on the go, who are using Mumbai locals and railway stations on a daily basis. Such a large gathering of audience is otherwise very hard to get. Train advertising is very hard to avoid as one cannot stop oneself from seeing these clearly visible, attractive displays meant to absorb attention. They can be used to target of lakhs of travelers commuting to and from Mumbai City every day on local trains