MOBILE
Newspapers have historically played an integral role in the growth of large cities and small communities. As each city or town grew, its newspaper showcased more businesses' products and services through paid advertisements. Newspaper ads have enabled businesses to reach large potential markets for a fixed cost and to target specific consumer groups by placing ads in dedicated sections. For example, a sporting goods store's ad would logically appear in the newspaper's sports section. These positive newspaper attributes are countered by downsides each business and consumer should objectively evaluate.
Small-business owners use advertising to help increase brand recognition, product sales, new foot traffic and repeat business. Common advertising outlets include radio, television, Internet, magazines and newspapers. Although advertising your business via non-print outlets such as radio or television can be advantageous, local newspaper advertising offers many benefits that make investment on your part worthwhile.
